Can we take a moment to talk about Paul Walker? Perhaps you know him best as Brian O’Conner, the loveable speed demon who raced onto the big screen for the Fast and Furious franchise. The same Paul Walker that stole Dominic Toretto’s heart and became the #1 crush of all teenage girls anywhere. Now, to some, this might be all they know about this hunk of a man but what they don’t realize is that there is so much more.
Before his untimely death in 2013, Paul Walker started a successful non-profit organization called Reach Out WorldWide. Reach Out WorldWide, or ROWW for short, was created to bring relief to disaster struck areas. The aspect that makes this organization so special is that it only accepts medical professionals into its first response ranks.
I first found out about ROWW during my PR strategies class. Since then, I’ve kept up with the company and felt a sense of pride for what it stands for. I’m not going to lie, part of that comes from my love of Paul Walker.
Anyway, I did my final project over ROWW so I had to learn the ins and outs of his company. I also had to come up with strategies and tactics for how it could improve. My project was pretty cut and dry (you can still find it on YouTube if you are interested). Even though I talked quiet a bit about what they could do in the future, I didn’t exactly add how they could measure the impact of what I suggested online.
Today I’m here to right that wrong.
As noted in earlier blog posts, this world we live in is a digital one. Everything we do revolves around our digital footprint. It is only appropriate that companies and organizations, including ROWW, should be concerned about theirs. KPIs, or Key Performance Indicators, can help them measure just that.
Need to know how many people clicked on your website? Want to see who is watching your promotional videos and for how long? Curious about how effective your marketing campaigns are? KPI’s can tell you!
If Reach Out WorldWide would simply take the time to look into their KPIs they could find a whole treasure chest of specialized information! For example, one of my goals was to gain awareness. Lets say ROWW was to create a nation wide digital campaign with an emphasis on Facebook, Twitter and LinkedIn. Their KPIs could tell them how many visitors they received after the campaign started. They would also be able to tell which links the audience used to get to their website or social media account.
It is crazy to think that EVERYTHING we do online can be tracked and with that information, organizations like ROWW can do amazing things. With measurement like these, Paul Walker’s dream can be a reality that keeps growing year after year.
Have a second to spare? Go check out ROWW website! Just click here.